flexport
BRAND DESIGN
one of the fastest growing companies in the u.s., flexport is breaking all the rules on freight-forwarding, catapulting global trade into the digital age, making it accessible to all. The client wished to capture this disruptive spirit in their rebrand, with an identity that channeled start-up vibes. Yet they also needed to be taken seriously, to communicate their experience and professionalism, and hold their own against a sea of competitors. We collaborated closely with the client to build a bold, contemporary brand that merges trade and tech in a fresh, dynamic identity.
AWARDS + RECOGNITION
webby awards 2020
honoree · best user interface
websites category
ROLE + RESPONSIBILITIES
associate creative director (brand) —
creative direction
logo design
visual identity system
brand guidelines development
PROJECT TEAM
chief creative officer: dave snyder
creative director (web): jeremy elliot
executive producer: laura rosenblatt
producer: leah rohner
senior designer: dan lemperle
designer: dana uher
copywriter: justin earley
project designed at firstborn, 2019.