nrma insurance — a help company

VISUAL IDENTITY REFRESH + DIGITAL DESIGN

as one of Australia’s most trusted companies, NRMA Insurance has been helping Australians for over 100 years. The brand needed an identity refresh that placed their commitment to helping people front and center—speaking to the next generation in a fresh, contemporary, and genuinely helpful way. This was a significant undertaking. Alongside refreshing the core brand identity with a new color palette and updated suite of logos, the MAUD team developed a custom typeface, designed over 100 bespoke icons, and created comprehensive toolkits for motion, digital interface, and campaign design.