nrma insurance | a help company

REBRAND

as one of the country’s most trusted companies, nrma insurance has been helping Australians for over 100 years. The brand needed an identity refresh that put their dedication to help front and center – speaking to the next generation in a fresh, contemporary and truly helpful way.

This was an epic undertaking. In addition to refreshing the core brand identity, through the introduction of fresh new colours and an updated suite of logos, the MAUD team oversaw the design of a custom typeface; a set of over a hundred custom icons, and toolkits for motion, digital interface and campaign design.